HighRoller Fishing Lure Company, LLC proudly produces the World’s finest line of custom-made, high-caliber wooden lures available today. Serious fisherman worldwide appreciate the unsurpassed quality and durability that has put HighRoller in a class of its own.

Each HighRoller lure is meticulously crafted from solid wood, painted individually by hand, gel-coated for durability, and then outfitted with the strongest razor sharp hooks available on the market today. The end result-once you have inspected, rigged, and cast a HighRoller –you will never settle for an “ordinary” lure again.

If you enjoy the thrill of explosive topwater strikes, whether fresh or saltwater fishing, give yourself the pleasure of casting a HighRoller lure. The deep rich colors and tantalizing action of HighRoller lures ensure ferocious, bone-jarring strikes from even the most stubborn game fish. And with a selection of over 102 HighRoller models to choose from, you’re sure to find the lure that compliments your style.

HighRoller began as a core largemouth and smallmouth bass manufacturer. Due to our success in the inland saltwater flats, specifically Redfish, Snook and Trout, all of our lures come standard with stainless steel hardware and razor sharp saltwater ready hooks. The Monster RipRoller has become the standard in South America for the ill-tempered, lure crunching Peacock Bass. Last year 26+lb Peacock Bass were caught in Brazil using the Monster RipRoller. The stainless steel prop on the Monster RipRoller was developed internally and is another example of our desire to produce the best performing lures in the industry.

We will continue to develop more products in the future and expand our existing lines to accommodate you, the angler, in your quest for that fish of a lifetime! Be sure to visit the website periodically for news updates and read the testimonials from our Pro Staff, Team HighRoller monthly! Till’ then, remember to “Increase your Odds, Throw a HighRoller”!!!!