Freshwater Series

Designed for professional fisherman, HighRoller fishing lures are performance tested and proven tough. Originally made for Largemouth and Smallmouth bass, HighRoller offers poppers, aggressive walking baits, noisy crankbaits and world-class prop baits that outperform, out-cast and out-catch the competition.

The Original HighRoller is a uniquely shaped topwater-walking lure, irresistible to predator fish. Designed for exceptionally long casts, the Original HighRoller is the most versatile fishing lure we make.

The PopRoller is a subtle bait, ideal for calm conditions and river fishing for Smallmouth Bass and Spotted Bass.

The RipRoller series is our number one seller. When ripped through the water, the prop creates a rhythmic commotion and a visual bubble trail which is irresistible to gamefish. Tie one on and be ready to get slammed!

Lures of Beauty and Strength

A solid wood core makes up the body of these beautiful lures. Epoxy sealer is applied in 2 coats to seal the wood from water and for strength. An epoxy lacquer for brilliant color is the third coat followed by a proprietary Gelcoat for durability and shine. Each lure is outfitted with stainless steel hardware and VMC® Permasteel® super-sharp hooks.

Plastic lures seem like toys when compared to the caliber of these handcrafted works of art.

High Roller Lures are available in 11 body styles and 22 eye-catching colors. Each lure is meticulously handcrafted so anglers can enjoy years of catching trophy fish.

Professional guides and seasoned anglers recognize the unsurpassed quality and durability which puts High Roller Lures in a class of their own.


Fish a High Roller Lure and you'll never use a "regular" lure again!

Premium Wood Lures for Avid Anglers