Premium Wood Lures for Avid Anglers

Experienced anglers understand.

Wood isn't better. Wood is the BEST!

Pros and serious sportsmen alike recognize High Roller Lures are in a class of their own because of their unsurpassed quality and durability.

The superior quality of wood is the reason we insist on the painstaking process of handcrafting premium wood lures for anglers who want to catch trophy fish.  



Each HighRoller lure is meticulously crafted with avid anglers in mind:

  • Solid wood body to endure vicious strikes
  • Hand-painted with tantalizing colors
  • Gel-coated for extreme durability & shine
  • Outfitted with VMC® Permasteel® razor-sharp hooks for confident hookups
  • Stainless steel components for years of landing big fish

Do you enjoy the thrill of explosive topwater strikes?

Then you'll love High Roller lures! The deep rich colors and tantalizing action of High Roller Lures ensure ferocious strikes from the most stubborn game fish. A selection of 220 High Roller models to choose from, you’re sure to find the lure to catch your target species.

The World Record Butterfly Peacock Bass was caught on a High Roller Lure in Brazil in 2018!

The RipRoller is the gold-standard lure in South America for the ill-tempered, lure crunching Peacock Bass. Recently, Peacock Bass over 30 pounds were caught in Brazil using RipRoller lures. And, the World Record Butterfly Peacock Bass was caught on a High Roller lure in Brazil in 2018!

Fish a HighRoller – you will never settle for an “ordinary” lure again!


A Bit of History

High Roller Lures began as a Bass fishing lure manufacturer becoming the go-to lure for Peacock Bass in South America. As fishermen spread the word of their trophy catches, saltwater anglers employed our lures with exceptional success landing Snook, Redfish, and Trout. The popularity demanded we expand our line of lures. High Roller Lures now designs and builds exceptional lures for fresh and saltwater species such as Largemouth Bass, Tarpon, Dolphin, Kingfish, Muskie, Stripers, and Pike.

Join our Facebook group and follow the action as anglers report their catches on these awesome lures!


Premium Wood Lures for Avid Anglers

Another Peacock on a HighRoller Lure!

Caught on the Rio Negro river in Brazil.